Andrey walks into a small local print shop, which also doubles as a shipping hub.
He’s got something to mail, and he’s using a leftover Brook box to do it. 📦🚶♂️
He walks up to the counter, barely taking his eyes off his phone.
“Hey – can you print me a shipping label?”
“Sure” says the woman behind the counter.
She glances at the box as she’s typing – “is that a return? You didn’t like it?”
The question barely registers – “what? – oh, no – there’s something else in there. I’m just reusing the box.”
Then – "wait… do you know what this is?”
“Yes. I just ordered one. For my cats.”
This was less than 3 months after the launch of Brook. At this point, there are fewer than a thousand Brook fountains in existence
“Really...” he says, playing it cool – “huh. How do you like it?”
She lights up – “I love it!”
She goes on about the glass. The sound of the water. How her cats are drinking more than they ever. A long, heartfelt accolade.
Andrey swallows – “uh-huh. And… how did you find out about it?”
“Instagram – I saw it and had to have it. First time in my life I bought something expensive without researching the company – I just saw the glass and knew my cats needed it.”
A long pause.
“That’s my company.”
She looks at him confused. She must’ve misheard.
“That’s my company. I made it. I actually… just launched it.”
She’s still looking at him, with bemused confusion. He pulls out his phone, opens the Brook website, turns the screen to her, and scrolls down to his photo on the bottom.
“Recognize this guy?”
They still wish they had the security cam footage from the print shop from that day, if only to see the looks on both of their faces. An hour-long conversation followed. Within a few weeks, she’d joined the team.